Spatz SEO Agent
What to Ask Your Spatz SEO Agent
The Spatz SEO agent works in plain English — there’s no special syntax and no SEO vocabulary required. If you can describe what you want, you can ask for it. This guide is a menu of the kinds of things it can do, grouped by what you’re trying to accomplish.
How to open it: click the Spatz SEO button in your WordPress admin bar. The agent panel opens next to whatever you’re working on.
A few things that are always true
- It proposes; you approve. The agent never changes or publishes anything on its own. It shows you each proposed change with its reasoning, and nothing happens until you click approve.
- Everything is reversible. Any change can be undone with one click from the activity log.
- Be specific when you can. “Optimize this page for handmade leather wallets” gets a sharper result than “make this better.”
- You can always ask it to explain. “Why does that matter?” or “Explain that in plain English” works on anything it suggests.
Getting started / “what should I do?”
When you don’t know where to begin, ask the agent to look at the whole site and prioritize. It ranks fixes by impact and page importance, so you get a real “do this first” list instead of a wall of issues.
- “Audit my site and tell me what to fix first.”
- “What are the biggest SEO wins on my site right now?”
- “What’s wrong with this page?”
- “Give me a plain-English summary of my site’s SEO health.”
- “Which of my pages need the most attention?”
Titles & meta descriptions
The bread and butter — what shows up in search results. You can do one page at a time or ask it to work through many at once.
- “Write a meta description for this page.”
- “My title is too long — fix it.”
- “Find all the pages missing meta descriptions.”
- “Rewrite this title to lead with my main keyword.”
- “Write titles and descriptions for my top 5 pages.”
- “Make this description more compelling — it’s boring.”
Optimizing a specific page
Open the page you want to work on, then ask. The agent reads your live, rendered page — so it works correctly even on Elementor, Divi, Bricks, and block-theme pages where the content isn’t in the normal editor field.
- “Optimize this page for [your keyword].”
- “How can this page rank better?”
- “What’s this page missing?”
- “Is this page targeting the right keyword?”
- “Improve the intro on this page for clarity.”
Schema (structured data)
Schema is the hidden labeling that helps Google and AI engines understand your pages. You don’t touch any code.
- “Add the right schema to this page.”
- “Add FAQ schema to my services page.”
- “What schema should this product page have?”
- “Add Organization schema to my homepage.”
- “Check that my schema is valid.”
Search Console & rankings
If you’ve connected Google Search Console, the agent can use your real ranking data instead of guessing.
- “How is this page ranking?”
- “Which pages are losing impressions?”
- “What keywords am I almost ranking for?” (near-misses — terms where you’re on page 2 and a nudge could move you up)
- “Why am I not ranking for [keyword]?”
- “Show me my best opportunities in Search Console.”
If Search Console isn’t connected yet, ask: “How do I connect Search Console?”
Did it work? (outcome tracking)
Once you’ve made changes and given them a few weeks, the agent can tell you whether they correlated with movement.
- “Did my changes work?”
- “What’s working on my site?”
- “Did the changes to this page help?”
Outcomes appear about four weeks after a change, and only on pages with enough search traffic to measure — so on a newer or low-traffic site, expect “not enough data yet.” The agent always frames results as correlation (“impressions are up since the change”), never a guarantee that the change caused it.
Content & blog ideas
Ask the agent to mine your existing content for what to write next and how to connect it together.
- “What should I write about next?”
- “Give me blog topic ideas based on my existing content.”
- “What content gaps do I have?”
- “Suggest internal links for this post.”
- “What should I link to from this article?”
If you use Auto-Blog, you can also ask: “Set up an auto-blog” and the agent will walk you through schedules and topics.
AI search readiness
Getting cited by ChatGPT, Claude, Gemini, and Perplexity is its own discipline — the agent helps you prepare for it.
- “Is my content ready for AI search?”
- “How citable is this page to AI assistants?”
- “Set up my llms.txt file.”
- “Which AI crawlers can read my site?”
- “Block [a specific AI bot] from my site.” / “Allow [a specific AI bot].”
- “How do I improve my GEO score?”
Images & alt text
Alt text the agent writes from what’s actually in each image — not generic filler.
- “Generate alt text for the images on this page.”
- “Find images missing alt text.”
- “Add alt text to my whole media library.” (bulk — it looks at what’s actually in each image)
- “Find unused images on my site.”
Local SEO
If you serve a physical area, the agent can sharpen how you show up locally.
- “Improve my local SEO.”
- “Add my business address and hours.”
- “Add LocalBusiness schema.”
- “Get me found in [your city].”
Redirects & broken pages
Keep visitors and link equity from falling into dead ends.
- “Set up a redirect from [old URL] to [new URL].”
- “What broken URLs are people hitting?”
- “Show me my 404 errors.”
Switching from another SEO plugin
Bring your existing SEO data with you — and take it with you if you ever leave.
- “Import my SEO data from Yoast.” (also Rank Math, AIOSEO, SEOPress)
- “I’m switching from Rank Math — bring my data over.”
And if you ever leave Spatz SEO, it can export your data back out to those same plugins.
Helping the agent understand your site
The more the agent knows about your site, the more specific its advice. Tell it about your business under Spatz SEO → Agent Memory — what the site is for, who it serves, which pages matter, your goals. You can also just tell it in conversation.
- “Remember that my money pages are the product category pages.”
- “My main goal is bookings, not product sales.”
- “We target customers in Toronto.”
Tips for getting the best results
- Start with a diagnosis, then fix. Ask “what’s wrong with this page?” before “fix it” — you’ll understand what’s changing and why.
- Approve in batches or one at a time. When the agent proposes several changes, you can approve all, pick individual ones, or discard.
- Ask follow-ups. “Why?”, “Explain that simply”, “Show me the before and after” all work.
- It’s honest about limits. The agent works from what it can see — your content, your rendered pages, and your Search Console data. It doesn’t have keyword search-volume or backlink data, so for those it’ll tell you it’s working from signals rather than guessing at numbers.
Spatz SEO — your AI SEO agent for WordPress. Made with tuna. 🐟